The ad might seem a little cringe, since I'm far from famous, which is what is implied. However, my research has gone viral internationally, so I am known, but so is any anthropologists whose work has been published around the world. This is the type of hyperbole that is par for the course in promoting music, so it is fitting here. And, frankly, I find academics too reticent to market themselves and their work. If it because of concerns with hyperbolic headlines spreading misinformation, then I can sympathize and agree. However, if the concern is about being taken seriously, I think the real underlying fear is that there is not enough substance underlying the flash. So this ad made me chuckle more than anything, and apparently it worked. There was a great crowd in attendance, lots of folks came up and talked to me after, and we closed the place down shooting the breeze. Thanks to Lawrence and Janek and Monday Night Brewing Co.!
Christopher D. Lynn
I am a Professor of Anthropology at the University of Alabama with expertise in biocultural medical anthropology.